The global HVAC market is growing fast. According to statistics, the market size is expected to hit $288 billion by 2027, with global revenue of about $455.96 billion by 2028.
What portion of this market size will your business have?
The key to success in the future HVAC market is growing. Some strategies to increase your HVAC business fast include building a solid and responsive website, adding new staff to keep up with rising work orders, and investing in tech to streamline most business processes.
Here’s an insight into the behavior of the modern HVAC customer and how your business can position itself for exponential growth into the future.
The Behavior of the Modern HVAC Customer
Word-of-mouth marketing and other traditional forms of marketing no longer cut it in the modern HVAC industry. Instead, current homeowners have turned to the internet, predominantly Google, to search and consult with an HVAC company nearby.
These changes are not being observed in the HVAC business alone. According to statistics, 97% of consumers learn about a local business online. In addition, 55% of these consumers will also search for more information online before scheduling an appointment with the company.
Therefore, a modern HVAC business growth plan should focus on the online space and the effectiveness and efficiency of your company’s digital marketing strategies.
For instance, with good SEO that lands your company’s website on Google’s first page results, you’re guaranteed to win more leads, calls, and sales against your competitors.
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Four Ways You Can Attract More Customers and Grow Fast
Here are four practical ways to leverage the demands of the modern HVAC market and grow your business fast.
Build a Beautiful and Responsive HVAC Website
Your HVAC business website will dictate where you rank on Google search results. Ideally, you want to appear on the first page to turn more visitors into leads.
Building a beautiful and responsive HVAC website starts with great web design. An excellent HVAC website design will have properly placed CTAs, easy-to-read content, and other crucial information, such as a contact page that will drive the visitors to convert.
Your design should also be responsive. This means that it should appear beautiful, consistent, and functional on any device the visitor will use, such as a mobile, tablet, desktop, or laptop.
Since statistics show that about 75% of a website’s local search traffic comes from mobile devices, you should put more effort into designing a “mobile-friendly” website before optimizing it for tablets and other devices such as smart TVs.
Optimizing the website’s SEO to boost traffic and conversions would be best. Once the visitor lands on your website, they should quickly get your contact information on the site, such as:
- Your HVAC business’s phone number
- A chat feature to talk to your customer support or sales rep instantly
- A contact form to send a traditional message via email
Add New Staff
Service delivery can make or break relationships with clients. Therefore, you want your HVAC business to respond swiftly to service requests and complete client jobs faster to improve productivity and customer satisfaction.
Therefore, you must consider adding new staff as the business gains traction.
Already, there are hundreds of thousands of technicians working in the HVAC industry, with data showing that 105,000 HVAC companies in the U.S. employ over 344,000 HVAC technicians.
You can consider hiring three types of staff based on your business’s needs and cash reserves to afford new talent. They include:
Apprentices
Apprentices are a great option when rapidly expanding your team and looking for young, energetic, fresh minds to do some heavy lifting. Apprentices cost less since their wages are lower but still provide tremendous support to your team as the workload snowballs.
Subcontractors
Hiring a fresh mind to train as an apprentice may be an infeasible option if you’ve just landed a big job and need professional hands to take care of the work. In this scenario, a subcontractor is an excellent option.
Subcontractors don’t require a long-term commitment and give you the flexibility of taking more work as long as they can handle it. The only downside to this arrangement is that most good subcontractors are hard to find regularly since they have hectic schedules.
Therefore, you are still limited in how flexible you can take up jobs.
Full-Time Employees
If you have a steady flow of work and subcontractors cannot fit your growing schedule, it might be time to hire a full-time employee. Having a technician or two fully committed to your business will lighten your workload and allow you to accept more projects and handle more admin work that comes with larger workloads.
Invest in Tech to Streamline Processes
Being tech-enabled makes running your business efficient, faster, and more productive. You can use numerous tech solutions to streamline admin work and clear up more time to talk to new customers, and expand your HVAC business.
These tech solutions take up most of the admin work ranging from work order management, customer resource management, scheduling, invoicing, and quoting. Therefore, you spend less time managing existing clients and your crew and spend more gaining new business.
These tech solutions can be used on any device, such as mobile devices, eliminating delays in receiving and processing information between your crew in the field and the admins in the office.
Create Robust Processes and Systems Before You Need Them
The strength and efficiency of your processes and systems will limit the growth of your HVAC business. Before you start scaling rapidly, you need to identify potential flaws in your business and deal with them before they grow with the company and stifle growth in the long run.
This is important even if you’re using tech solutions to make existing processes faster, more efficient, and more productive.
Some of the ways you can identify and fix flaws in your systems and processes include:
- Identifying areas of inefficiency, such as customer service, billing, or dispatching
- Assigning responsibilities to various parts of your business
- Discussing improvement with responsible parties for areas found to have flaws
- Rolling out new systems and communicating the expected progress with the team
- Evaluating the success of new systems and processes and suggesting new fixes if necessary
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Start Using Tech to Improve Your HVAC Business
Growing your HVAC business in the modern market will require that you rely on tech to make your processes and systems more robust and efficient. So grab a powerful HVAC business software solution today and make it easier to scale and win new customers.